Implied Goals vs Your Goals
Health and fitness marketing is designed around a set of implied goals such as: muscle building, weight loss, enhanced performance, a heightened feeling of well being.
These are the generic goals that most marketers assume you’re interested in but nobody can choose your goals for you.
Your goals have to be a personal choice. Once you’ve stated your personal goals clearly it becomes much easier to take action on them and avoid distractions that don’t bring you closer to your goal.
If you don’t state a clear goal you can end up with dozens of unfinished projects, lots of money wasted on programs, supplements, food and books. And worst of all you can end up discouraged and thinking that your a failure.
In this podcast we will discuss the following:
1. The implied goals of health and fitness marketing
2. Why it is important not to compare yourself to others
3. Accepting your genetic strengths and limits
4. Setting your own goals vs accepting an implied goal
5. Understand where you are right now and what to do to change it
6. Realistic vs unrealistic expectations
John
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Hey Guys,
About 15 minutes into the podcast you talk about a guy who posted a quesiton on your blog. I’m pretty sure I’m the guy and it was my question. Just for clarification when I do HIIT I do run sprints on a football field (and they are true sprints, I was an athlete playing varisty football, wrestling, and track up until college). The workout is fairly intense. Just so you have an idea it works as follows:
Sprint 100 yards 8 times (Rest 30 seconds between sprints using a stop watch rest 2 minutes when all 8 sprints are done)
Sprint 60 yards 8 times (Rest 25 seconds between each sprint 2 minutes when done)
Sprint 40 yards 8 times(Rest 20 seconds between each sprint 2 minutes when done)
Sprint 30 yards 8 times(Rest 15 seconds between each sprint 2 minutes when done)
Quick Side note question: Why does this make my abs pop and be so much mroe defined than other HIIT? For two days afterwards I will look much better than if I had done jump rope or cycling even though those workouts will be just as painful. Any thoughts?
If I do HIIT on a cycle it is also very intense I make sure to get my pulse up to at least 185 bpm on every sprint cycle which is over 80% of my max heart rate. I will then rest either 30 seconds or a minutes depending on what day of HIIT I am doing (long or short intervals). I think treadmills are terrible for HIIT because they take so long to go from a high mph to a lower one. Also they can[‘t go fast enough to truly mimic a sprint. But that’s just my opinion.
When I lift I am lifting for muscle building. I am doing 10 to 20 sets of 12 to 15 reps per muscle group that I am lifting that day. I do two day splits and make sure to hit upper Pecs (to get the upper pec caught up the the growth of my lower pecs), Shoulders (I hit shoulders the hardest since that is what I am trying to grow the most) bi’s, tri’s, Lats, quads, glutes, calves (and then any small muscle groups I hit as well but with not as many sets). I rest 30 to 45 seconds between sets in order to make sure I do not recovery fully. The lifting is very painful with a lot of lactic acid burn. The lifting lasts for 45 to 50 minutes the HIIT takes 10 to 15 minutes. I lift 4 to 6 days a week I do HIIT 4 days a week (after lifting).
Right now I am trying to get to 1.618. I am at a 32.5″ waist and 48.5″ shoulders I am 6 feet tall. I want to get to 31″ waist and 51″ shoulders.
I eat 1500 calories (or less) a day 6 days a week. The other day of the week I’ll consume close to 5,000 calories (it’s pretty gross but delicious).
I am an experienced lifter I started “power lifting” when I was 17 and did competitions (bench, dead, squat) till I was 23. I am 25 now and have been trying to get “shredded” for the last year. I was never able to be “shredded” following power lifting and body building advice. I found Rusty Moore’s site about a year ago and yours guys stuff not that long after that. I greatly appreciate all the help and all the work you guys do. It is very informative.
My question is: Is my workload and nutrition going to help me achieve my goals? Is it enough? Do you see any holes in the plan?
Any help would be appreciated.
Thanks,
Mike
Hey again,
I just wanted to comment that this podcast is your best podcast yet. You really lay it all out there and explain the reasonsing behind the simplicity and strip away the confusion. Your help is greatly appreciated. You guys do great work and your results, as well as the results of others proves that.
Thanks,
~Mike
Didn’t listen to the podcast. Your list of main points is all that matters. Right on.
Things that make you go Hmmmmmm….
Nice topic…nicely stated….specifically the part about implied goals and instruction (assumption) based upon those implied goals.
There’s nothing else I can say about that.
Now, about the “Not comparing ourselves to others”…of course it’s true. Logically speaking it’s true, but the “HOW to stop it,” is another topic altogether. Prob a psychological issue, huh?
Nice.
Great podcast. Would listen again.
(always wanted to say that seriously)
I totally relate to the “dinner as fixed variable” thing, and having to work around it. Dinner is a social meal for me at least 5-7 times a week. And then there’s breakfast on Saturday and Sunday. So that’s probably 7-9 social meals for me every week. A bit much. I might try to reduce those to 5-6 times a week, and really tighten up my diet the rest of the time. I haven’t thought about it quite this way before. Good stuff.
I liked your comments at the end about why you do what you do. You guys do give a lot away for free in these podcasts, they’re some of the best that I’ve come across on the internet. Unfortunately some people don’t see the value of something until they’ve lost it, but they’ll come ’round in time.
Looking forward to seeing what you do about the Venus index. I’ve got my girlfriend onto these programs and she loves it. I’m wondering how much variation there will be between the Adonis and Venus workouts?
Holly, you are absolutely correct, it shows that you’re an authority on the subject. I admire someone that takes the pride you have and with your projecton of information. oSo when i actually do sit down to read material, I appreciate well written and organized blogs like this one. I have it bookmarked and will be back. Thanks.